Use a verified source
Obtain the current logo and brand guidance from the organization that owns the mark. A search result can contain an outdated, altered, or unrelated image. The decorative mark on this guide is a site design element, not a verified official product logo.
Check permission and context
Read the applicable brand and trademark rules before putting a logo in an advertisement, product interface, or partner page. Avoid implying endorsement or affiliation that has not been granted. Ask the rights holder when the intended use is unclear.
Prepare the file
Use the supplied format and clear-space requirements. Give meaningful alternative text when the logo conveys information; use empty alternative text for a purely decorative image next to the same brand name. Test contrast and legibility at small sizes.
Prepare a logo for a website
Get the approved vector or raster file from the rights holder and check whether the intended use requires permission. Use a file with enough resolution, preserve its proportions, and follow any required clear space. If the brand name appears in adjacent text and the image adds no information, empty alternative text may avoid a duplicate announcement. A logo used as the only home link needs an accessible name.
Choose the next step
| Situation | What to check |
|---|---|
| Logo is the only home link | Provide an accessible name that identifies the destination. |
| Logo repeats adjacent brand text | Consider empty alternative text if the image adds no information. |
| A partner mark appears in marketing | Verify permission and avoid implying an unapproved endorsement. |
A practical checklist
- Get the current asset from the rights holder.
- Read the relevant trademark and usage rules.
- Use the approved version and spacing.
- Check contrast and appropriate alternative text.